By George Leopold
Media companies have mostly failed in their attempts to develop video content that will attract and engage readers to their web sites. Among the reasons are prohibitive costs and the difficulty of moving beyond “talking heads” to more compelling content that differentiates news reporting. Aside from annoying pop-up ads, media organizations also have struggled to monetize nascent video strategies as web advertising translates to pennies on the dollar compared to shrinking print advertising.
Then there are Google (NASDAQ: GOOGL), Facebook (NASDAQ: FB) and other news aggregators who pay almost nothing for news items while taking a big bite out of media display-advertising sales.