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When it comes to online publishing, the world belongs to Facebook and Google. The rest of us are just living in it.

At least that’s the conclusion you could draw from a recent report from Parse.ly, a provider of audience insights for publishers. Facebook and Google each drive about 40% of traffic to Parse.ly’stners and customers. Yahoo is in a distant third with less than 5%.

Not every publisher sees this precise pattern, but most will agree that Facebook and Google are way ahead of everybody else when it comes to driving readers to their sites.

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