By Chemi Katz

With holiday shopping season nearly upon us, now is the time to make any last-minute tweaks to your e-Commerce strategy. For most online retailers, this means ensuring the customer journey has been optimized to maximize conversions and minimize cart abandonment.

Customers personas perfected? Check.

Seamless checkout experience crafted? Check.

Online support staff ready? Check.

Customer browsers free of Digital Malware? Wait, what?

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