Lululemon has been able to create an impressive business on selling its high quality, comfortable active wear for women and men online and in retail stores. But while I love my Lululemon workout gear (and wear it all the time), the prices are very high. A pair of workout pants is around a $100 with tax/shipping. Ellie, a new startup incubated by LA-based Science, is launching today that promises the Lululemon quality of workout gear at half the price.

Source: TechCrunch