Explicitly or implicitly, users are generating an insurmountable amount of data online, hence the plethora of startups touting their BIG DATA credentials by building applications or services that create utility out of these mass data points. Kreditech, which describes itself as a ‘Scoring as a Service’, is one such startup, with technology that claims to process over 8,000 data points in real-time — made up of things like location data, social graph data, web analytics, e-commerce behavior, and device data — to give consumes a credit score which it then sells on to retailers. Today, the Hamburg-headquartered company has announced that it’s raised a further $4 million in funding from Blumberg Capital, the management of an unnamed German investment bank, and previous backer Point Nine Capital.

Source: TechCrunch