Hootsuite has launched Hootsuite Impact. This follows its acquisition of social analytics company LiftMetrix in February 2017. In addition, it is also launching Hootsuite Value Realization services to help enterprises understand how to best measure and maximise the business impact of their investment in social media.

The new offering is integrated into the Hootsuite Platform to give organisations a complete view of their owned, earned and paid social initiatives in one dashboard. It integrates with web analytics solutions such as Google Analytics and Adobe Analytics, along with business intelligence tools such as Tableau so marketers can compare social data to other marketing efforts and share it with additional teams.

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