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One antidote to the recent troubles facing the marketplace lending industry is constant self-evaluation.

Is the company competitive? Is it responding to the needs of consumers by providing good service and products which meet their needs? Is it adjusting to the marketplace?

I recently spoke with Fundbox Vice President of Marketing Jordan MacAvoy about his company’s evolution. While the conversation occurred before the troubles at Lending Club, it was still a timely lesson on the steps companies can take to stay in step with their customers.

Mr. MacAvoy said an important part of Fundbox’s growth strategy is constant differentiation.

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