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As the digital advertising industry grapples with ad fraud and blocking, ad-tech firm DoubleVerify on Wednesday announced that it received its fourth consecutive content quality certification from U.K.-based ABC, a media measurement firm. The certification extends the use of DoubleVerify’s content verification (CV) real-time impression quality ad-blocking product.

The product aims to ensure that online display and video ads are only delivered on the type of content approved by the advertiser, both at the site and page level.

“Being validated by leading media certification authorities like the ABC further solidifies the DoubleVerify commitment to digital transparency and quality. Independent 3rd party measurement is critical to building the trust and transparency that are necessary to building a better industry,” Wayne Gattinella, CEO of DoubleVerify, told Real-Time Daily via email.

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Source: MediaPost