By Tobi Elkin
Martech services company DoubleVerify on Wednesday announced the launch of a product that helps advertisers protect themselves from sites that propagate “fake” news and promote inflammatory, politically charged stories. These sites often use unsubstantiated claims to try to pose as legitimate news sites.
The new offering, which attempts to stop the the flow of ad dollars to fund the support of these deceptive sites, is available as part of the company’s Digital Impression Quality suite of services. It’s being offered to all major programmatic buying platforms, enabling advertisers to avoid these sites as part of their pre-bid screening efforts.