By: E.J. Schultz
Bud Light is trying to ensure the Internet of Things includes beer. The nation’s largest beer brand today is launching the “Bud-E Fridge” that promises to give drinkers real-time data on their fridge — like how much beer is on hand — via a mobile app.
The WiFi-connected refrigerator has a digital counter on the outside showing the number of beers inside. The information is also displayed on an app available for Apple and Android devices. Both the app and fridge include a countdown timer showing how long until the beer inside reaches its “optimal serving temperature” of below 32 degrees “without freezing them,” according to the Anheuser-Busch InBev-owned brand.
Bud Light is also making an ecommerce play: When the fridge is low on brews, the app integrates with alcohol delivery service Saucey…read more.