By Sushman Biswas

Appboy, the lifecycle engagement technology provider, today announced an official rename of the company to “Braze” – which means to bond, unite or join with considerable strength. In its blog post, Appboy stated “Renaming our company to Braze is a representation of the strong, unwavering connection that our technology creates between people and the brands they love.” The company also received the backing of Meritech Capital, a growth stage venture capital firm on the heels of its recent $50 million Series D round led by ICONIQ.

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