Miles Dennison Joins DoubleVerify as Senior Vice President of Sales
“We have enjoyed great acceptance since we launched in May,” says Oren Netzer, Co-Founder and CEO of DoubleVerify. “I am pleased to have someone of Mile’s extensive sales background become DoubleVerify’s most senior sales executive. He will spearhead the company’s sales efforts as well as provide senior level attention and consulting to DoubleVerify’s agency clients, Fortune 500 advertisers and publisher network Partners. Prior to joining DoubleVerify, Mr. Dennison was the Vice President of Sales at Tremor Media, where he built out the company’s go to market sales strategy with attention to specific markets, categories and Fortune 500 advertisers that were shifting traditional TV budgets to online.
Prior to joining Tremor Media, he was the Director of Sales at CNET Networks, where he drove revenue, realigned the sales effort across multiple sites and managed key global accounts. Mr. Dennison was previously the Associate Publisher of IDG’s InfoWorld Media Group and while at IDG worked on a number of their core properties and cross channel international brands.
“As media buying becomes more fragmented and the ROI from working with networks, exchanges, major online brands and brand publishers’ networks continue to skyrocket; real time transparency and accountability is a must,” says Mr. Dennison. “The incredible efficiency this has brought marketers, has also created unaccountable inefficiencies and risks to major brand integrity. DoubleVerify takes care of them both. I like to say, ‘It’s 10PM, do you know where your digital ad campaign is? We do.’”
