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Mpire CEO Matt Hulett Says Verification Space Could Change The Ad Industry

JUL 02, 2009

Matt Hulett is CEO of Mpire, an online advertising solutions company. AdExchanger.com: Mpire's AdXpose appears to give advertisers insight on placement and context. Yet, the trend these days seems to put more importance on targeting audience and addressable media. In your opinion, why does AdXpose belong in today's marketplace?

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